We also went to the Chocolate Line since our hotel owner said it was the best in town. The owner, Dominique Persoone, is well known and has a book called Cacao, the Chocolate Route. You can see the chocolates being made in the store and the delicious scents are intoxicating!
Here I am outside the store -
|The Chocolate Line in Bruges|
I heard that Dominique worked on the movie Alice in Wonderland and they had some related chocolate items on display in the window. The store was crowded with tourists and I'm sure it's listed in many guidebooks as a must-see.